Session 1:

Building a startup is about creating something that someone will pay you money for. Who are you building your product for? What assumptions do you have about your customer? What problems or pain points does your customer have? Why is the customer unhappy with current solutions? This session will introduce the power, art and tactics of customer interviews. Customer Discovery is an on-going learning process and will be covered weekly. You will validate your ideas through in-person customer interviews using Steve Blank’s Customer Development methodology and tactics from customer development practitioners.

Session 3:

All entrepreneurs imagine building the next billion dollar company. Good ideas are not always targeting huge markets, but if your ambition is a attacking a huge market, learn the entrepreneurial mindset you need to build a good idea into a great company. This week will help determine if you should be dedicating the next seven years of your life to your idea. Start tp think like great entrepreneurs such as Steve Jobs, Bill Gates, or Mark Zuckerberg, they all understood their idea was changing the world.

Session 4:

Most entrepreneurs think they are in need of money and most entrepreneurs approach fundability all wrong. Sales from customers is the best funding you can receive. And sometimes, outside investment is required to scale a company. Just because you think you need money does not mean you are “fundable.” This session will show entrepreneurs how investors think about deals and how they evaluate what they are looking for. Investors place a heavy weight on major areas like team, traction, and scalability. Begin to understand an investor’s thought process and the milestones you need to hit for them to pay attention. Gain insights on why thinking about money too early (or at all) can be detrimental to your company.

Week 5:

Communication of ideas is an often overlooked area by entrepreneurs. Every bad pitch is a lost opportunity. Don’t be like other entrepreneurs; value the communication of your idea. Your ability to communicate your idea effectively will help you sell your vision. This session will provide entrepreneurs with the valuable tactics of pitching or communicating an idea. Whether you are recruiting a co-founder, selling to your customers, applying to an accelerator or pitching an investor, communication matters.


Getting a startup to market is challenging and hard. Business to Business (B2B) and Business to Consumer (B2C) marketing strategies are very different as are the costs of acquiring customers. There are many strategies and approaches you can follow, but do they all provide a high ROI? Once a startup gets to market, it needs to capitalize on that opportunity. Entrepreneurs need to always be delivering tremendous value to customers, businesses, and their stakeholders. This session will cover strategies and tactics that entrepreneurs can implement to reach more customers and sell more. Before you launch your product you should have a basic understanding of models and what go to market tactics work and don't work with each model.